General Mills latest to halt Twitter ads as Musk takeover sparks brand exodus

General Mills latest to halt Twitter ads as Musk takeover sparks brand exodus

Cheerios and Lucky Charms cereal company joins General Motors Co and Audi among others in pulling money from the platform

General Mills is the latest to join a growing group of companies halting advertising on Twitter after the social media platform was acquired by billionaire Elon Musk for $44bn.

The company, known for its Cheerios and Lucky Charms cereals, confirmed on Thursday it would pause advertising on the platform. “We will continue to monitor this new direction and evaluate our marketing spend,” said spokesperson Kelsey Roemhildt.

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