Elon Musk is a Jekyll and Hyde character. And as head of Twitter, Hyde is winning | John Naughton

Elon Musk is a Jekyll and Hyde character. And as head of Twitter, Hyde is winning | John Naughton On the one hand, he’s a creative genius. On the other, he’s destroying a key debating chamber

Watching what’s going on at Twitter is like watching a guy losing his mind in slow motion. The guy in question is Elon Musk, who once upon a time was the world’s richest man and now isn’t. (That slot is apparently occupied by Bernard Arnault, the luxury goods mogul.)

Musk is in a hole but apparently doesn’t know Denis Healey’s First Law of Holes: when you’re in one, stop digging. The funny thing is that he dug the hole himself. First, he paid way over the odds for Twitter. Then, when Tesla shares (the main source of his wealth) tanked, and Twitter’s share price dropped, he tried to get out of the deal. That failed, so he was forced to borrow a lot of money – incurring interest payments of around a billion dollars a year – thereby becoming the reluctant owner of a loss-making company. And he hasn’t the faintest idea of how to make it work.

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