Death of the narrator? Apple unveils suite of AI-voiced audiobooks

Death of the narrator? Apple unveils suite of AI-voiced audiobooks

Exclusive: tech firm quietly launches new audiobook catalogue narrated by AI – but move expected to spark backlash

Apple has quietly launched a catalogue of books narrated by artificial intelligence in a move that may mark the beginning of the end for human narrators. The strategy marks an attempt to upend the lucrative and fast-growing audiobook market – but it also promises to intensify scrutiny over allegations of Apple’s anti-competitive behaviour.

The popularity of the audiobook market has exploded in recent years, with technology companies scrambling to gain a foothold. Sales last year jumped 25%, bringing in more than $1.5bn. Industry insiders believe the global market could be worth more than $35bn by 2030.

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