Facebook and Instagram to restrict advertisers’ access to teenagers’ data

Facebook and Instagram to restrict advertisers’ access to teenagers’ data

From February advertisers will no longer be able to see young users’ gender or type of posts they have engaged with

Facebook and Instagram are to tighten restrictions around the data available to firms to target ads at teenage users, the platforms’ parent company, Meta, has said.

From February, advertisers will no longer be able see a user’s gender or the type of posts they have engaged with as a way of targeting adverts to them. Under the enhanced restrictions, only a user’s age and location will be used to show them advertising, Meta said.

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