Twitter to launch ad-free subscription tier, Elon Musk says

Twitter to launch ad-free subscription tier, Elon Musk says

Tesla boss hopes for rise in revenue after advertising downturn in wake of takeover

Twitter is planning an advertising-free version of its subscription product, as the company attempts to raise revenue and increase demand for its premium offering.

Elon Musk has targeted an increase in subscription revenue as a key part of the social media platform’s business plan under his ownership.

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