samedi 8 avril 2023

TikTok to a Heinz jar: vodka pasta sauce’s journey from fad to supermarket shelves

TikTok to a Heinz jar: vodka pasta sauce’s journey from fad to supermarket shelves

Whether it’s celebrity fads or wacky creations such as lasagne-filled yorkshire pudding, how food plays online is now key to brands

Sometimes you just need some vodka pasta sauce – especially when you’ve been grounded for trying to charter a helicopter on your dad’s credit card.

When Sofia Coppola’s 16-year-old daughter, Romy Mars, set the internet alight last month after doing just that – and then recorded a TikTok video to complain about her punishment while making the sauce – there was plenty of discussion about her family dynamics. Others, though, were more interested in her food choices.

Continue reading...

Aucun commentaire:

Enregistrer un commentaire

Pegasus spyware maker NSO Group is liable for attacks on 1,400 WhatsApp users

Pegasus spyware maker NSO Group is liable for attacks on 1,400 WhatsApp users Photo by Amelia Holowaty Krales / The Verge NSO Group, the ...