The digital media bubble has burst. Where does the industry go from here?

The digital media bubble has burst. Where does the industry go from here?

Buzzfeed, Vice, Gawker and Drudge Report are all traffic-war casualties, but they succeeded in shaking up the media landscape

Toward the end of Traffic, a new account of the early rock n roll years of internet publishing, Ben Smith writes that the failings of Buzzfeed News had come about as a result of a “utopian ideology, from a kind of magical thinking”.

No truer words, perhaps, for a digital-based business that for a decade paddled in a warm bath of venture capital funding but never fully controlled its pricing and distribution, a basic business requirement that applies to information as much as it does to selling lemonade in the school yard or fossil fuels.

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