Editor’s note: Apple was recently banned from selling the Apple Watch Series 9 and Ultra 2 due to an ongoing patent dispute with medical device maker Masimo. A federal appeals court has temporarily paused the resulting import ban, however. Read more about the ban here.
A few months ago, Apple launched its latest batch of smartwatches, introducing the Apple Watch Ultra 2 ($799) alongside the new Apple Watch Series 9 ($399). Each wearable has its own pros and cons, as does the second-gen Apple Watch SE ($249), but the introduction of the new wearables also means there are now more Apple Watch models on the market than ever before — and a lot more deals to be had.
But with all of those options, which one should you pick? Generally speaking, you want to buy the newest watch you can afford so that it continues to receive software updates from Apple. The latest update, watchOS 10, launched in September on the Apple Watch Series 4 and newer, though no one can say with certainty whether the Series 4 will get the next big software update or whether it will be exclusive to newer watches.
Picking up a watch from the latest (or a recent) generation ensures you’re getting a smartwatch with an updated design, a robust number of features, and plenty of sensors. Now, let’s get into the deals.
The best Apple Watch Series 9 deals
The Apple Watch Series 9 represents the latest wearable in Apple’s flagship Series lineup. It introduces a slightly faster S9 SiP chip and a second-gen ultra wideband chip, which allow for onboard Siri processing and precision finding with your iPhone. It also offers a brighter, 2,000-nit display and works with Apple’s new “double tap,” a feature that lets you tap your thumb and index finger together to carry out various actions. While the improvements are welcome, the Series 9 isn’t a vast departure from the prior model, the Series 8.
The Apple Watch Series 9 has only been out a few months, but the GPS-equipped model is currently on sale at Amazon, Best Buy, and Target in the 41mm sizing starting at $349 ($50 off) or in the larger 45mm configuration at Amazon, Best Buy, and Target for as low as $379 ($50 off). As for the LTE model with cellular connectivity, it’s currently available at Amazon, Best Buy, and Target starting at $479 ($50 off), which is about $20 shy of its all-time low.
Read our Apple Watch Series 9 review.
The best Apple Watch SE deals
The Apple Watch SE received a refresh in late 2022. It has the same chipset as the Series 8, which is great, but with fewer sensors, no always-on display, and a slightly outdated design compared to the Series 8 and Series 9. Those omissions might take this out of the running for some people, but it still may be exactly what you’re after. Best of all, it starts at $249 for the 40mm Wi-Fi / GPS model, which is $30 less than the previous generation’s baseline cost. Opting for cellular connectivity bumps up the starting price to $299 for the 40mm size (44mm adds $20 to each configuration).
Right now, the 40mm Apple Watch SE with GPS is on sale at Amazon, Walmart, and Best Buy for $199 ($50 off); it’s also available in the 44mm sizing for $229 ($50 off) at Amazon, Walmart, and Best Buy. And if you want the LTE configuration, it’s available at Walmart and Best Buy starting at $249 ($50 off), one of its lowest prices to date.
Read our Apple Watch SE (second-gen) review.
The best Apple Watch Ultra 2 deals
Apple’s latest Apple Watch Ultra launched at $799 in September with GPS and LTE support, much like the original model. The ultra-capable smartwatch has the most features, sensors, and ruggedness of any Apple Watch model available thus far, along with a display that’s 50 percent brighter than the first Ultra. The 49mm smartwatch also packs Apple’s new S9 SiP and second-gen ultra wideband chips, just like the Apple Watch Series 9, while maintaining long-lasting battery life, precise GPS tracking, and a bevy of diving-friendly sensors.
We recently saw the Apple Watch Ultra 2 dip to $739 for Black Friday and Cyber Monday. Thankfully, it’s still on sale (for slightly more) at Amazon and Best Buy, where you can grab it for just $749 ($50 off) with either an Alpine Loop, a Trail Loop, or an Ocean Band strap.
Read our Apple Watch Ultra 2 review.
A note on the more premium models
While all of the Apple Watch models and colorways covered here are encased in aluminum (except the Ultras, which have a titanium build), Apple does make a more premium range built out of stainless steel and titanium. These offerings are functionally and aesthetically similar to their aluminum counterparts, with slightly refined colors and finishings — polished for the stainless steel and brushed for the titanium. However, they start at much steeper prices of $749 and above. They, too, can often be found on sale, but they’re never discounted as low as the standard base models, so we don’t include them here.
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