Amazon’s new Alexa has reportedly slipped to 2025
Illustration by Alex Castro / The Verge
In the week's least surprising news, Amazon’s reinvention of its Alexa voice assistant has reportedly fallen even further behind. According to Bloomberg, the launch of a new Alexa — billed as a smarter, more capable AI-powered voice assistant — has been pushed back. Again. “A person familiar with the matter said Alexa AI teams were recently told that their target deadline had been moved into 2025,” writes Bloomberg.
The revamped voice assistant, first announced last September, was expected to arrive this year, toting ChatGPT-style intelligence and more natural, conversational interactions. But earlier this summer, Fortune reported that the new Alexa might never be ready. Then, for the first time in half a decade, fall came and went without a big splashy Amazon event, and the rumors appeared to be true.
As further evidence that the company is retrenching, Amazon has cut off access to the beta of the new Alexa. You used to be able to request access by saying, “Alexa, let’s chat” to an Echo device. Now, the assistant responds with, “Let's Chat is no longer available. For now, you can ask me questions or do things like set a timer, play music, turn on a connected light, and more.”
Bloomberg’s sources say those beta users who did get to chat have been unimpressed (I requested access several times but with no luck). Responses were slow, sounded stiff, and weren’t “all that useful,” they said. Plus, the new Alexa messes up smart home integrations, hallucinates, and apparently tries to show off. Bloomberg reports:
One tester says the ongoing hallucinations aren’t always wrong, just uncalled for, as if Alexa is trying to show off its newfound prowess. For instance, before, if you asked Alexa what halftime show Justin Timberlake and Janet Jackson performed at, it might say the 2004 Super Bowl. Now, it’s just as likely to give a long-winded addendum about the infamous wardrobe malfunction.
The challenge appears to lie in integrating large language models with the command and control method of today’s voice assistants. It seems we can’t have a smarter Alexa and a more capable Alexa. According to Bloomberg’s sources, using pre-trained AI models allows Alexa to answer more complicated questions but makes it more likely to fail at setting a kitchen timer or controlling smart lights.
Old Alexa may have its issues, but it can (mostly) reliably control my smart lights. No one is asking for a digital assistant they can chat with at home, but who won’t get off the couch to turn out the lights. I have my husband for that.
Bloomberg reports that Amazon CEO Andy Jassy has yet to convey a compelling vision for an AI-powered Alexa to the company. While he’s said publicly, “We continue to re-architect the brain of Alexa ... ”, there’s been scant information about what an LLM-powered Alexa will bring to its millions of users — beyond being able to converse more naturally. More importantly, it seems Amazon has yet to prove it can do this without diminishing the features customers use the assistant for every day.
While the company searches for its vision, Jassy has installed a new head of the devices and services division under which Alexa falls. Panos Panay has been at the company for a year now, and Bloomberg reports the former head of Microsoft’s Surface division has “brought a focus on higher-quality design to a group adept at utilitarian gadgets.”
As I wrote this week, Amazon's prior tact of making copious amounts of cheap hardware at the expense of better software is partly why Alexa hasn’t gotten measurably smarter over the last decade. However, with better hardware and a focus on building on Alexa’s strength, rather than simply turning it into a chatbot, the company could recapture Jeff Bezos’s original vision of creating Star Trek’s “Computer.” But whatever the plan is for a new Alexa, it looks like it won't be here anytime soon.
Miniot’s split-flap clock is what nostalgia sounds like
Miniot’s Klapklok wall clock uses paper-like flaps to flip pixels to show the time. The sound and motion is soothing to experience. | Image: Miniot
If you’ve ever experienced the sight and sound of a split-flap display then you’ll immediately understand the nostalgic appeal of Miniot’s pixelated wall clock. Klapklok uses mechanical flaps to convey information, just like the departure boards commonly found in transportation terminals before the arrival of LEDs.
As its name suggests, Klapklok primarily functions as a low resolution clock, showing the hour and minute hands using 69 (nice) “paper-like” flaps that act like black and white pixels. But Klapklok also features a bluetooth app to create pixel drawings if that’s your thing.
GIF: Miniot
A closer look at the lightweight flaps.
As a clock, a selection of the flaps are redrawn every 2.5 minutes with a soothing rustle to show the progression of the hands. At the top of the hour all 69 flaps shuffle at once to display the time in numbers. That makes Klapklock the “gentlest cuckoo clock you’ve ever heard,” according to Miniot.
GIF: Miniot
Time ticking over from 11:59 to 12 o’clock.
I think the smooth pixel movement looks great, but it really is the sound that sold me when I first saw a working prototype last year. Here, listen for yourself.
The USB-C powered clock is a 17.7-inch (45cm) squircle that’s just 0.5 inches (13mm) thick and weighs 3.7 pounds (1.7kg). When the pixels are at rest it’s completely silent, there’s no light, and it uses very little power. It’s expensive because the array of flaps, spools, hinges, magnets, and electronics are all hand assembled in Peter Kolkman’s home workshop — the same place that this small family-run business eventually refined its impressive Wheel record player that plays vinyl vertically.
Klapklok will eventually retail for €2,400 (about $2,600). However, it’s temporarily reduced to €1,800 (about $1,950) for the first batch of 25 which are scheduled to ship by December 12th to meet the Christmas deadline.
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Here are the price-matching policies for Best Buy, Walmart, Amazon, and others
Illustration by Samar Haddad / The Verge
Nothing is more frustrating than buying a new pair of headphones, an OLED TV, or a laptop just to find out that you could have gotten it for a lot cheaper somewhere else. That’s why, in order to keep customers happy and prevent them from going elsewhere, many retailers offer price-matching policies in which they promise to match a lower price found elsewhere. That kind of information comes in handy no matter the time of year, but it’s especially helpful during shopping events like Black Friday and Cyber Monday.
What follows are the price-matching policies for a variety of major retailers. There are a few things to make note of here. First, all price-matching policies have a number of rules attached to them. We’ve summarized some of the rules here, but we recommend going to the links that we’ve provided and reading the policies carefully. Second, most retailers that serve as marketplaces for other sellers, such as Costco and Sam’s Club, don’t have price-matching policies, and many traditional stores won’t match their prices.
Lastly, there are always exceptions to the rules. If you’re looking for a deal on a product and you know it’s available for a lower price elsewhere (or it was previously offered at the same retailer), it never hurts to call or chat with a customer service rep and ask if they’ll match the price. You have nothing to lose but time, and there’s always a chance they may find a loophole or make a special exception.
Photo by Amelia Holowaty Krales / The Verge
If Best Buy offers a better discount than Target on the latest Kindle Paperwhite, Target will refund you the difference.
Amazon doesn’t offer price matching. Full stop. You can contact customer support, but even if you’re an Amazon Prime customer, they’re not likely going to help you out.
That said, Amazon does offer a pretty liberal return policy, meaning you can often return an item you purchased from Amazon if it’s available for less elsewhere (or at Amazon). Then, you can just repurchase the product wherever it’s cheapest.
Starting November 7th, Target will extend its price matching policy on eligible items purchased from Target stores or online that drop in price on or before December 24, 2024. Target will also match the price of items purchased from Amazon, Walmart, and a select group of competitors if you ask for it at the time of or within 14 days of your purchase. You must bring the original ad or listing in both instances, whether digital or in print, along with your receipt into the store. Alternatively, you can call for online purchases at 1-800-591-3869 or chat online via contactus.target.com.
Be mindful, however, that Target’s policy excludes doorbusters and competitors’ lightning sales, like those that Amazon offers. It also doesn’t apply to products that require that you log in to see the price, “Marketplace” items from third-party sellers, or lower-priced items purchased from other Target stores.
Best Buy’s Price Match Guarantee states that a product could be eligible for a price reduction if it’s new, identical to the competitor’s product, immediately available at a qualifying competitor’s store or on its site, and not shown on Best Buy’s exclusion list — which includes “items for sale the Thursday before Thanksgiving Day through the Monday after Thanksgiving” (November 21st through December 2, 2024). Best Buy also doesn’t price match discounts that are only available as part of a competing retailer’s membership or loyalty rewards program, which disqualifies member-only events like Amazon Prime Day.
To get the difference, you have to contact Best Buy via its on-site chat and be able to show the ad or website with a lower price point. Alternatively, you can call 1-888-237-8289 or visit any Best Buy or Pacific Sales store.
Walmart doesn’t price match the prices of its competitors, though Walmart’s online store offers price matching on items purchased from Walmart stores if the item is in stock at Walmart.com.
However, the policy doesn’t apply to those who live in Alaska, Hawaii, or Puerto Rico. Additionally, it doesn’t apply to special event prices, like those seen during Black Friday. Walmart also does not retroactively price match items bought from Walmart.com that have dropped in price after the time of purchase. The retailer additionally doesn’t price match items purchased from Walmart Marketplace retailers or third-party sellers.
Photo by Amelia Holowaty Krales / The Verge
Apple doesn’t offer a price-matching policy, though you can price match on devices like the latest iPad Pro — assuming it’s on sale — elsewhere.
While we’ve seen some claims that Apple will price match up to 10 percent for products bought at certain major retailers, there is no official policy on the company’s website.
Apple does say that if it reduces the price of an Apple-branded product within 14 days of when you receive your item, you can visit an Apple Store or contact the Apple Contact Center at 1-800-676-2775 to request a refund or get credit for the price difference. However, that doesn’t apply to special sales like Black Friday or Cyber Monday.
B&H says that it might be able to honor a current lower price or match the price of a competitor, but it does so on a case-by-case basis. You have to contact its customer service team using the on-site chat, email, or by calling 1-800-606-6969 / 1-212-444-6615. If approved, B&H Photo will price match one identical item per customer.
Costco does not price match with competitors. However, according to its website, it will issue a credit for the difference between the price a member has paid and a promotional price if you bought the item online at Costco and requested the credit up to 30 days before the change in price. If you bought the product from a Costco warehouse location, visit the membership counter at the store where you made the purchase. Costco doesn’t price match items bought from Costco warehouses with Costco.com purchases.
Dell will price match identical products from Dell, Amazon, Best Buy, Walmart, Target, HP, Apple, Lenovo, and a number of other retailers. You can call 1-877-275-3355 or chat online to run a price check, but you’ll need to provide a link to the competitor’s product.
You can also contact the company about a price difference within 30 days of purchase. However, there is a long list of restrictions, and none of this is available between Thanksgiving Day and the Monday following Thanksgiving (or on Green Monday). Dell also doesn’t match membership-only pricing or the exclusive discounts you’ll find during Prime Big Deal Days or Best Buy’s Member Deals Days.
As a general rule, eBay doesn’t match the prices of purchases made during the weeks of Thanksgiving and Cyber Monday. However, it does offer a generous price-matching policy for items bought before or after that period. If you find a lower price from a qualifying competitor on an eBay Deal item that you bought within 48 hours — or on another product with the “Best Price Guarantee” symbol attached to it — you’ll get “110 percent” of the difference. That means eBay will give you an eBay coupon for the difference in price between what you bought the item for and what the competitor is selling it for, plus an additional 10 percent of that price difference. Note, however, that these coupons will expire within 30 days of being issued.
The products must be new, unopened, and identical to the competitor’s item. You have to contact eBay Customer Service, and if they verify your claims are legitimate, you will receive the coupon and be able to use it toward your next eBay purchase.
GameStop does not mention an official price-matching policy on its website. In 2022, however, GameStop tweeted that the store will price match items sold and shipped by Amazon as long as they’re available online or in-store. Although GameStop only mentioned Amazon in the tweet, others have reported that the store will price match items purchased from Target and elsewhere.
Photo: Allison Johnson / The Verge
Google will price match any of its devices — including the Pixel 9 Pro and 9 Pro XL — against all four major retailers, including Amazon.
If a request is made within the standard return period, Google will match online pricing from select retailers — specifically Amazon, Best Buy, Walmart, B&H Photo, and Target. It doesn’t, however, match preorder pricing from other retailers or carrier deals. The product must also be in stock and identical, right down to the color and configuration. Plus, you need to provide a public link to the promo page or product listing to verify the lower price.
Other exclusions apply, too, including limited-time daily or hourly deals; wholesale, business, educational, or member-only pricing; mail-in offers and coupons; product bundles, clearance, and non-new items; and items from third-party sellers on a competitor’s website.
You may also receive the difference if the product you purchased from the Google Store drops in price within the standard return period, though you’ll need to contact Google directly to get the price match or correction.
The Home Depot will match the price of identical, in-stock products from other retailers, except for membership-based wholesalers. The price-match policy does not apply to special events like Black Friday, though, and it doesn’t apply to clearance prices, used and refurbished items, and rebate offers. You must bring the ad or listing with you in-store to the register. (You can also request price matches for online purchases that are shipped to the customer.) Additionally, The Home Depot will only honor requests submitted by the original buyer — no friends or family allowed.
According to HP’s website, the company will match the current pretax price for new comparable PCs and identical HP printer, display, and accessory model numbers from nationally recognized online retailers, such as Dell, Amazon, Newegg, and Best Buy. The specs have to be the same to get a price match on PCs, but the product model number does not need to be identical.
You must ask for the match at the time of purchase by calling 1-800-888-0229. You can’t request a price match via email or chat, though, and the policy does not extend to items bought during promotional periods. It also doesn’t apply to membership stores like Costco and Sam’s Club.
HP also offers price protection on the HP-branded products it sells. If a price drops during your return window, you can request an adjustment by emailing myhpsales@hp.com. This doesn’t apply to products purchased during certain promotional events such as Green Monday and products on sale during the week of Thanksgiving and the week after, plus other seasonal holiday sales.
Lenovo matches pricing on comparable PCs from Lenovo, HP, or Dell with the same key specs as long as they’re sold through a list of recognized retailers. That list includes bigger stores such as Best Buy, Walmart, Amazon, Newegg, and B&H Photo as well as direct competitors such as Dell and HP. The comparable PC must also be in stock and readily available from both Lenovo and the competing retailer, and you have to contact a Lenovo sales rep with specific details about the specs and availability of the product you’re inquiring about in order to facilitate the match.
That said, you can’t take advantage of coupons or special discounts while receiving a price match, and the policy doesn’t apply to membership stores like Costco. The policy also doesn’t apply to “Marketplace” items where third parties fulfill the order, so double-check that you bought the product directly from the retailer.
Lenovo also offers a price guarantee refund for laptops and personal desktop computers bought from Lenovo.com within 30 days of purchase. To receive a refund, you must contact Customer Care and show the lower price of the identical product offered on Lenovo.com. This policy doesn’t apply to doorbuster or clearance products, however.
Lowe’s will match the price of identical, in-stock products when you present an ad, product listing, or photo from a qualifying online or local retailer, including Amazon, Best Buy, Target, and Walmart. The product must be purchased directly from the retailer and not a third-party seller, however, and it doesn’t apply to special sales events like Black Friday and other holiday promotions.
Additionally, Lowe’s doesn’t match prices from one Lowe’s store to another, nor any rebate discounts or those available only to a select group of customers (such as loyalty clubs). To request a price match, you can head to the store, call 1-877-465-6937, or chat online.
Photo by Vjeran Pavic / The Verge
If Microsoft lowers the price of the Xbox Series X, Microsoft could refund you the difference.
Now through January 31st, 2025, Microsoft will refund you the difference if it drops the price of an in-stock physical product purchased from the Microsoft Store. The same policy also applies if you find the identical product on sale at a lower price at a qualifying retailer like Amazon or Best Buy, though it doesn’t extend to the Surface Hub, HoloLens, Windows DevKits, or digital products.
Furthermore, some eligible products have specific retailer exclusions. For example, price matches for Surface products at other retailers are limited to Amazon and Best Buy, while Xbox products are limited to the two aforementioned retailers as well as Target, GameStop, and Walmart.
You’ll need to contact Microsoft’s Sales and Support team at 1-877-696-7786 within 60 days of delivery to request a refund. If you purchase an item from a Microsoft Experience Center, you’ll have to go back to that location with your receipt. In both instances, Microsoft will credit your original payment method the difference between the price you paid and the current lower price, which typically takes between three and five days to process.
Newegg offers price matching on select items; these products are identified by the label “Price Match Guarantee” that appears in the price box on the right side of the product page. This applies whether you find that lower price on Newegg or at what Newegg judges as a major retailer, which includes Amazon, Best Buy, Walmart, Target, GameStop, and Sears. The product must be identical, and the match won’t apply to rebates, coupons, or price drops that are only available as part of a retailer’s membership or loyalty program.
You need to notify Newegg of the lower price within 14 days of purchase. You’ll then be issued a credit you can use on the Newegg website, though you’ll only have 90 days to do so. Newegg’s price-match guarantee is not valid during major holiday sales events, including Black Friday, Cyber Monday, and Green Monday.
Meta is pushing for the government to use its AI
Mark Zuckerberg. | Image: The Verge | Photo: Bloomberg via Getty Images
Meta is “working with the public sector to adopt Llama across the US government,” according to CEO Mark Zuckerberg.
The comment, made during his opening remarks for Meta’s Q3 earnings call on Wednesday, raises a lot of important questions: Exactly which parts of the government will use Meta’s AI models? What will the AI be used for? Will there be any kind of military-specific applications of Llama? Is Meta getting paid for any of this?
When I asked Meta to elaborate, spokesperson Jon Carvill declined to comment beyond Zuckerberg’s brief remark to investors. The social media giant is pushing its AI on the government at an interesting time. For one, presidential nominee Donald Trump has recently threatened to jail Zuckerberg, even as the CEO has tried to publicly distance himself — and Meta’s products— from politics.
There’s also the cozying up to the government that Meta’s AI rivals are doing. OpenAI and Anthropic recently said they would share their models with the US AI Safety Institute ahead of time for safety screening. Google’s on-and-off-again relationship as an AI vendor for the Pentagon is well documented. In a recent blog post, OpenAI said its models were being used by DARPA, the U.S. Agency for International Development, and the Los Alamos National Laboratory.
While we wait to learn about Meta’s AI work with the government, Zuckerberg teased a bit more about the next Llama model on the Q3 earnings call. He said version four is training on “a cluster bigger than I’ve seen reported for anything else others are doing” and that he expects “new modalities,” “stronger reasoning,” and “much faster” performance when it debuts next year.
He acknowledged that Meta plans to continue spending more on AI in 2025, which is “maybe not want investors want to hear in the near term.” But he sees the upside as being worth it.
“I’m pretty amped about all the work we’re doing right now,” he said. “This may be the most dynamic moment I’ve seen in our industry, and I’m focused on making sure that we build some awesome things and make the most of the opportunities ahead.”
As a business, Meta is still continuing to grow. The company reported revenue of $40.5 billion for Q3, a 19-percent increase from a year ago, and $17.3 billion in profit. And it claims that 3.29 billion people use at least one of its apps each day, an increase of 5 percent from a year ago.
AMD confirms its next-gen RDNA 4 GPUs will launch in early 2025
An AMD Radeon GPU. | Image: AMD
AMD’s Q3 2024 earnings call today wasn’t bullish on gaming revenue overall, but it did confirm a hot new rumor on GPUs — specifically, the launch of AMD’s next-gen RDNA 4 parts early next year. “We are on track to launch the first RDNA4 GPUs in early 2025,” said AMD CEO Lisa Su, and the company confirmed to PCWorld that it’s the first time it’s shared those plans publicly.
“In addition to a strong increase in gaming performance, RDNA 4 delivers significantly higher ray tracing performance and adds new AI capabilities,” Su said on the call.
AMD confirming those chips might help lend credibility to other leaks, too. Earlier today, a Chiphell leaker rumored that AMD would announce its RDNA 4 graphics at CES 2025 in January, alongside its leaked Strix Halo and Fire Range gaming notebook parts, its confirmed Ryzen Z2 handheld gaming chips, and more.
AMD expects its gaming revenue to continue to decline this quarter, due in no small part to the PlayStation 5 and Xbox Series consoles aging out, and it’s not exactly the company’s primary focus these days anyhow. On today’s call, Su pointed out how gaming only accounts for two percent of the company’s revenue, while data center is now well over half of the company’s business. She says that after spending 10 years turning AMD around, her next task is to “make AMD the end-to-end AI leader.”
The best Nintendo Switch controllers to buy right now
Image: Cath Virginia / The Verge
From the unbeatable Switch Pro and comfy Joy-Con alternatives to a dongle that lets you use your Xbox or PlayStation controllers with your Switch, these are the best Switch controllers you can get.
The best Nintendo Switch controllers aren’t the ones that come with it. While the removable Joy-Cons included with all non-Lite Switch consoles are convenient given they can be detached for wireless use, their tiny contourless design isn’t that comfortable for long gaming sessions or large hands. And while Nintendo has taken steps to address the dreaded Joy-Con drift and earlier quality control problems, some issues persist.
In this buying guide, we focus on wireless controllers that are both comfortable and reliable, as well as a few options that come with unique features designed to match your play style. We’re not covering wired controllers that plug into the Switch’s dock, as they’re almost all the same and don’t offer substantial savings in many cases. (PowerA and PDP make decent ones that will do in a pinch, but they’re very basic. Unless you detest recharging your controllers, it makes more sense to go wireless.)
Also, if you buy a third-party wireless controller (as in, one not made by Nintendo), there are certain things that it likely won’t be able to do unless otherwise noted:
It won’t have HD rumble. This is what Nintendo calls its advanced haptic feedback, which is more precise than that of many third-party controllers and more akin to Sony’s haptics engine in its subtlety. That said, some more limited rumble may be present.
Many third-party Switch controllers don’t have motion controls for gestures or gyroscopic aiming in games that support it, though more options are starting to implement the latter feature with varying degrees of quality.
Most non-Nintendo options lack an NFC reader for Amiibo cards or figurines, which unlock special features in some games.
Most third-party options won’t be able to turn on the Switch remotely. (You’ll have to manually press the console’s power button.)
While some Switch controllers have 3.5mm headphone jacks, getting audio out of them can only happen through a wired USB connection, not wirelessly. For most people, pairing Bluetooth headphones to your Switch is a sufficient (and very easy) workaround.
If you’re playing your Switch while docked, it’s hard to go wrong with the official Nintendo Switch Pro Controller. It’s the only traditional gamepad that checks all the boxes above — minus the 3.5mm audio jack — and it’s one of the most satisfying controllers we’ve tested. The GuliKit KingKong 2 Pro, meanwhile, makes for a great Xbox-style controller with exhaustive customization, while the Hori Split Pad Pro is great for those who prefer to play in handheld mode. Then there’s 8BitDo’s PC-friendly Ultimate Bluetooth Controller and DualShock-esque Pro 2 controller, both of which are well worth a look.
The best Nintendo Switch controller for TV mode
Supported platforms:Nintendo Switch, PC, Steam Deck, mobile, Apple TV /Connectivity:Bluetooth, wired /Connector type:USB-C /Mappable rear buttons:No /Software customization:No /Rumble:Yes, HD /NFC:Yes /Motion:Yes /Power:Built-in rechargeable /Console Wakeup:Yes
More than seven years down the road, Nintendo’s first-party Pro controller is still the best gamepad for the Switch. It launched alongside the console in 2017 as a more traditional alternative to Nintendo’s quirky Joy-Cons, and in many ways, it rivals the standard models from Sony and Microsoft in terms of comfort and build quality.
Aside from the Joy-Cons, the Switch Pro Controller is the only wireless option that includes HD rumble, gyroscopic movement support, and an NFC reader for Amiibo cards and figurines. It’s also the only controller we’ve tested (again, aside from the Joy-Cons) that can power on the Switch without being plugged into it. The gamepad is built like a tank, and its battery life is so good that it sometimes seems like it’ll never run out. Nintendo says that it lasts around 40 hours per charge, so it’ll likely take casual gamers a long time to run down the battery.
The buttons and triggers have a satisfying bounce, while its directional pad is responsive and clicky enough to satisfy retro gamers. The controller charges via USB-C, just like the Switch, and it’s compatible with a slew of other platforms you might game on, including PC, Android, and SteamOS. It also works with Apple devices thanks to its compatibility with the latest versions of iOS, macOS, and even tvOS and visionOS.
Given the price, we wish that it had other features, like programmable buttons or a 3.5mm headphone jack for audio, even if wireless audio transmission from the Switch to a controller isn’t currently possible. (At least you can connect a pair of wireless headphones via Bluetooth, but only if you have no more than two controllers connected to your Switch at once.)
I’m sure there are some people who enjoy using Joy-Con controllers, but kids and small-handed folks aside, most people probably wouldn’t say they’re the most comfortable option. That’s where the Hori Split Pad Pro comes in.
The Split Pad Pro comes in a variety of colorways, and it both looks and feels like a Switch Pro Controller that’s split in half. One-half slides into each side of the Switch console like Joy-Cons, but unlike Nintendo’s default controllers, Hori’s gamepad features big, easy-to-reach buttons and generously sized triggers and analog sticks, all of which feel great in play. It also provides a lot of grip, which is particularly useful for people who need to get a better handle on the console for fast gameplay or stay comfy over longer play sessions.
The Split Pad Pro doesn’t have batteries or sensors — not to mention support for rumble, motion, IR, or NFC — so it’s completely useless when detached from the Switch. It’s only for handheld mode unless you purchase the Split Pad Pro Attachment that turns it into a wired controller. We don’t recommend most people go that route since the attachment alone costs more than a Switch Pro Controller, which is a shame considering it doesn’t try to add any of the aforementioned elements (it does add a 3.5mm headphone jack, however).
The company also sells the Split Pad Compact, which is a smaller version of the Split Pad Pro that typically costs around $50. It might be worth a look if you want something as functional as the Split Pad Pro but closer in size to a Joy-Con — especially since it’s currently on sale at Woot for $44.99 ($35 off) with an add-on that lets you use it as a traditional wired controller.
The GuliKit KingKong 2 Pro rivals the Switch Pro Controller in build quality, but it feels more like a modern Xbox controller, and its textured rear grips might give it the edge for some. Unlike most third-party controllers, it retains Amiibo support, though some users have reported issues with inauthentic Amiibo products. The KingKong 2 Pro can connect via Bluetooth to the Switch and to PC, macOS, iOS, Android, and other platforms. And because it uses GuliKit’s Hall effect sensors for its analog sticks, it’s immune to drift.
We recommend checking out this video at iFixit to see a thorough explanation of how it works, but in essence, Hall effect sensors use magnets to alter electrical current instead of physically rubbing on (and eventually wearing down) a sensor to produce an input. While we haven’t heard widespread reports of chronic analog stick drift issues on the Switch Pro Controller thus far, controllers with Hall effect sensors will never encounter it, and the peace of mind is worth the added cost. (The 8BitDo Ultimate Bluetooth Controller below also uses GuliKit’s sensors.)
Control-wise, almost everything about the KingKong 2 Pro feels just right. The face buttons, bumpers, and D-pad all strike a balance between travel, tactile feedback, and feel. The analog sticks are incredibly fluid yet easily snap back into their default positions. Clicking the sticks doesn’t require much force, either, even when they’re off-axis. And while we can’t fully credit GuliKit for the excellent ergonomics afforded by the Xbox-inspired shape, we can award points for the sturdy materials used and nailing a well-balanced weight.
The controller provides exhaustive customizability options, too. You can swap button layouts, program macros, and cycle through preset levels of rumble intensity and trigger sensitivity (which may not apply when using it with the Switch, as it doesn’t support analog triggers). However, managing these settings is less than ideal, as you can only change them by inputting button combinations. Sure, the combos are simple, but memorizing them all is challenging. Thankfully, GuliKit clearly spells everything out in the comprehensive manual you’ll receive with the gamepad.
It’s worth noting that GuliKit now sells a KingKong 3 Pro and KingKong 3 Max. The 3 Pro builds upon the premium controller by adding four slots for detachable rearward buttons or paddles (two come in the box) and a 1,000Hz polling rate for improved responsiveness. The 3 Max is similar but includes three pairs of back buttons (including short and long styles) and a 10-minute macro recording limit (versus 10 seconds on the 3 Pro). There’s also a dedicated trigger mode switch, RGB lights around the analog sticks that signal which sensitivity mode you’re in, and NFC for Amiibo support.
We haven’t tested either of the new GuliKit models (yet), but we intend to pull them in for consideration soon, so stay tuned.
8BitDo’s Ultimate Bluetooth Controller feels like a Switch Pro Controller in shape, with a similarly short grip profile that larger hands may not prefer. Both share Switch and Windows PC support, but 8BitDo gets a leg up with full Steam Deck compatibility. Its haptics are decent but not as good as Nintendo’s, and it’s missing Amiibo support, though it does feature customizable back paddles and motion controls — along with a hidden trick that allows you to wake a docked Switch by giving the controller a little shake. It also comes with a charging dock, which stores the 2.4GHz dongle when not in use. The included dock is handy for charging the 22-hour battery, which is still pretty generous but comes well short of the 40-hour mark set by Nintendo’s official controller.
The Ultimate controller comes in several variants, but we recommend the Bluetooth model over the 2.4GHz or wired options because it includes 2.4GHz connectivity and GuliKit Hall effect sticks, which the 2.4GHz-only version lacks. The analog sticks offer just the right amount of resistance and sport a comfortable concave top, but they’re just a tad short on the sides. All of the buttons offer great travel, though, and the analog triggers have a satisfying amount of resistance when pulled.
As for tweaks, you can customize button mapping profiles, macros, vibration intensity, and stick and trigger sensitivity using the Ultimate Software app on mobile or PC. The controller has a dedicated button that lets you swap between three profiles on the fly, plus an extra turbo button you can either reconfigure or remap. When it comes to Switch controllers, 8BitDo sets the standard for the breadth of these options and how to access them, which is another reason it’s high on our list.
A well-rounded Switch controller that looks like a DualShock
The 8BitDo Pro 2 is another great option with Hall effect sticks for the Nintendo Switch, especially if your hands are happiest with a PlayStation-style controller. The Pro 2 has a comfortable grip, a crisper D-pad than the Switch Pro Controller, and two easy-to-press paddle buttons on the underside. It has rumble support (though not HD rumble) and motion control for games like The Legend of Zelda: Tears of the Kingdom and Overwatch 2, both of which allow for gyroscopic aiming. PlayStation gamers will also appreciate that the left analog stick is located toward the bottom — just like on Sony’s controllers — rather than above the D-pad as on the Switch Pro.
With 8BitDo’s Ultimate software on a mobile device or a Windows computer, you can customize the Pro 2’s button mapping and the sensitivity of its triggers and analog sticks. You can even save up to three control scheme profiles and cycle through them with a button located between the analog sticks. On its rear, there’s a switch that lets it toggle between Nintendo Switch, X-input for PC, DirectInput, and macOS modes, each with its own control customizations and Bluetooth profile. This controller offers a lot for $50 (or $54.99 if you want one of the incredibly cool translucent blue, purple, or green editions).
An adapter that lets you use your own controllers
There are many otherdevices that allow you to use third-party controllers, but 8BitDo’s might be the best value. Instead of spending $70 on multiple Switch Pro Controllers, the $19.99 8BitDo Wireless Bluetooth USB Adapter 2 lets you turn a Bluetooth controller you already own into a wireless Switch controller. It plugs into your Switch dock and supports a wide variety of models, from the latest Xbox and DualSense controllers to last-gen gamepads for the Wii and PlayStation 3. (Note: the first-gen model can’t connect to most Xbox Bluetooth controllers due to a Bluetooth incompatibility, so make sure you get the latest model.)
To our surprise, the PS5 DualSense controller we tested it with worked incredibly well, with better-than-average rumble and more responsive motion controls than many dedicated Switch controllers offer. What’s more, so long as you’re using one of the newer Xbox Series X or S controllers, an Xbox One Bluetooth controller, a DualSense, a DualShock 4, or the Switch Pro Controller, you can customize their button mapping, analog stick sensitivity, and more within 8BitDo’s computer and mobile app.
8BitDo has an extensive support page that lists the steps required to set up your specific controller, as well as which features of those controllers it supports. That said, it’s best if you know the Switch’s button layout by heart if you plan to use either a PlayStation or Xbox controller with this adapter, as the layout on your controller will not match the on-screen prompts in games.
If you already have a controller you really like and don’t mind jumping through a few small hoops to connect it, 8BitDo’s affordable adapter deserves a spot in your entertainment center. If you plan to use more than one third-party controller at a time, you’ll need an adapter for each controller (and a USB hub), but if you have a lot of controllers sitting around, it might be worth it.
We like CRKD’s Nitro Deck around here. It’s a cradle-style controller that holds the Switch between a pair of Hall effect sticks, outfitting it with a standard array of face buttons, four programmable back buttons, turbo functionality, gyro motion controls, and rumble. It has passthrough charging, though, not passthrough video, which would allow it to double as a dock for TV gameplay. The step-up Nitro Deck Plus adds said functionality (with a USB-C to HDMI adapter), along with Bluetooth connectivity and adjustable vibration intensity / analog sensitivity. We’ve found these to be notable improvements, but wish the passthrough solution was more elegant and that CRKD could solve the ergonomics (particularly on the right side, where the analog and button placement can cause discomfort).
We recently tested the GameSir T4 Cyclone Pro ($45.99) for consideration. It offers many of the same functions as the GuliKit KingKong 2 Pro — including remappable buttons, Hall effect sticks, and two distinct macro buttons — along with dedicated vibration motors in the triggers, which is something the GuliKit can’t claim. That said, it falls just short due to mushy-feeling buttons. GameSir considers the extra padding under the buttons a feature that makes the impact softer, but we felt it takes away from the experience. Also, although it’s perfectly usable with the Switch, the Pro’s button labeling takes after Microsoft’s, which may not be ideal for those who have trouble memorizing inputs. We also found resyncing with the Switch to be a chore after switching from a mobile device or a Windows PC.
We also recently tried several wireless PowerA controllers, including the GameCube Style Wireless Controller ($59.99) and a Pikachu-themed version of the standard PowerA Enhanced Wireless ($59.99). We like the fun design of PowerA’s controllers, but they don’t live up to the quality of the models we recommend above, which is a shame considering some cost nearly as much. The GameCube-style wireless controller is a pretty faithful recreation of the original if you fancy a pure Super Smash Bros. experience, but it’s barebones with no rumble, NFC, or IR. It’s an easy way to get the old-school feeling back if you don’t already have a Bluetooth-based alternative to use with 8BitDo’s USB Adapter 2.
Update, October 29th:Updated to reflect current pricing and availability.
The best instant cameras you can buy right now
Image: Kristen Radtke / The Verge
We found the best cameras for your budget and needs.
Even with the ability to take excellent photos with our phones and instantly share them across the world, there’s something magical about the old-school instant camera. With just a click of a button, you can capture a moment in a photo that you can see and touch almost immediately. Images captured by an instant camera aren’t as pristine or perfect as those produced by modern digital cameras, but their soft images and imperfections are often a big part of the allure.
Yet not all instant cameras are the same, and some of them are better suited for different needs and budgets. That’s why we tested some of the most popular instant cameras on the market from brands like Fujifilm, Polaroid, Leica, Canon, and Kodak.
All of the models featured in our instant camera buying guide are enjoyable to use, but each offers a different set of features at a different price point. As a result, some are more appropriate for a child or budding photographer, while others are more advanced and provide added creative control (for a price). When it comes down to it, though, we consider print quality, ease of use, and affordability to be the hallmarks of a quality shooter. That’s why we picked Fujifilm’s Instax Mini 12 as the best instant camera for most people, as it ticks all three boxes wonderfully.
If you’re looking for more creative control or features like filters, however, the Instax Mini Evo is our choice, one that boasts great image quality and allows you to choose which photos you’d like to print. Other instant cameras, like the second-gen Polaroid Now Plus and Kodak’s Mini Retro 3, also offer a variety of advanced creative modes for those who desire more.
Take a look at this list of our instant camera recommendations to find the best fit for you.
The best instant camera for most people
Film type:Fujifilm Instax Mini film (sold separately)/Film size:2 x 3-inches /Weight:306 grams/Charging method:AA batteries/Companion app:None/Other features:Built-in selfie mirror, film counter
If all you’re looking to do is just click a button and get a decent print for a reasonable price, we recommend Fujifilm’s Instax Mini 12. It’s a basic instant camera that’s similar to our former pick, the Instax Mini 11, but with some minor updates. It still takes less than five minutes to start shooting, but the setup process is easier since all you need to do is twist the lens to either “on” or “off.” Such ease of use, combined with the camera’s thinner build, makes it particularly well suited for those new to photography and kids.
Image: Sheena Vasani / The Verge
For an instant camera, Fujifilm’s Instax Mini 12 produces vivid, relatively true-to-life photos.
For an instant camera, image quality is also better than most of the other cameras I tested, producing relatively true-to-life photos. Most of the cameras I tested struggled to capture low-light conditions well, and this one is no exception, but the built-in flash does help. Fujifilm claims the Mini 12 optimizes image quality in both dark and bright environments better than its predecessor, but I didn’t notice much of a difference. The flash — which you can’t disable — is also still overpowering in some instances, resulting in a few overexposed images. If anything, the photos actually seemed a little darker and less vivid than before.
However, at least the Instax Mini 12 captured my features and skin color more accurately when I used the included selfie feature — which is really just a small mirror mounted on the front of the camera.
Image: Sheena Vasani / The Verge
Fujifilm’s Instax Mini 12 features a new lens structure that’s fun and more intuitive to play with.
You can also now zoom in a little easier thanks to a new lens structure, which you can twist to enter the Close-Up Mode in lieu of pressing a button. When in this mode, you can take advantage of the camera’s new “Parallax Correction” feature, which is supposed to result in a more aligned photo. The lens was fun to play with and reminded me of a traditional point-and-shoot, but actually using it to take quality photos takes some time to figure out. As with the Mini 11, it’s still somewhat tricky to center your subject in the frame using this mode, even with the updated lens. Thankfully, it became easier to properly align photos after a couple of attempts (as well as some composition guidance from the manual).
The Mini 12 also offers a number of other niceties. I appreciated the larger-than-average viewfinder and the fact that the camera comes with a small counter that displays the remaining number of shots, which is a feature many of the other instant cameras I tested lacked. It’s easy to lose track of how many photos you’ve taken, especially when out for drinks or while sightseeing on vacation. Yet given each print costs about $1, it’s important to be mindful of how many shots you’ve got left.
All in all, the Instax Mini 12 is a basic camera that caters to all ages and experience levels and gets the job done — and done relatively well. It doesn’t feature Bluetooth or pair with a companion app that allows you to edit photos (only scan them), and it also doesn’t offer advanced features like filters, lens options, or portrait modes. But if you’re looking for an instant camera that offers a great traditional analog experience, this is it.
Image: Sheena Vasani / The Verge
Fujifilm’s Instax Mini 12 is a cute instant camera that’s great for all ages.
Best premium instant camera
Film type:Fujifilm Instax Mini film (sold separately)/Film size:2 x 3-inches /Weight:285 grams/Charging method:USB-C (on newer models) /Companion app:Yes/Other features:LCD screen, smartphone printing
One of Fujifilm’s newest instant cameras, the Instax Mini Evo, is my colleague Becca Farcase’s favorite — and it’s mine as well. A hybrid camera that bears a resemblance to Fujifilm’s more expensive Fujifilm X100 line of cameras, it looks good and boasts vintage dials and buttons so stylish that they even caught the attention of passersby as I walked around Los Angeles taking photos. I tested the black camera, but Fujifilm also sells a brown version and, soon, will begin offering limited edition models in silver and gold.
It’s easy to balk at its $199 price tag, but this camera offers a level of flexibility that could save you money in the long run if you use it a lot. That’s because the Instax Mini Evo includes a full-color three-inch LCD screen that lets you preview and select which images you want to print, which can help you avoid wasting film on unwanted shots. The added flexibility gave me more room for creative experimentation, too, as I wasn’t worried about running out of film. I also loved using the Instax Mini Evo app to print photos from my smartphone. Plus, unlike the Instax Mini 12, the Evo now uses a USB-C port (though older black models still use the Micro USB port) for charging so you don’t need to keep buying new batteries.
Image: Becca Farsace / The Verge
The Instax Mini Evo comes with a large LCD screen that doubles as a viewfinder and allows you to choose which photos to print.
Unlike Fujifilm’s Instax Mini 12, the Mini Evo comes with a few extra features that can help you capture better photos. For example, you can actually turn off the flash on the Mini Evo and use the three-inch LCD screen as a viewfinder. You can also use the menu to adjust how bright you want the film to look when it’s printed out, which was helpful given neither the Evo nor the Mini 12 are particularly great at capturing dark environments.
Additionally, there are dials you can use to apply various lens options and filters, ranging from retro to monochrome shades, as well as a mirror lens, vignette, soft focus, and more. You can take app-based remote shots, too, which adds an extra element of photographic control that can help you take better selfie shots than the selfie mirror in the front.
Image: Sheena Vasani / The Verge
Being able to adjust the brightness of the prints helped me capture night photos and a low-light immersive exhibit a little more clearly and realistically, which is a feature the Instax Mini 12 doesn’t offer.
Of course, it’s not a perfect device, and there are some downsides to consider outside the price. For instance, although you can add some filters and make a few edits using Fujifilm’s companion app, it just isn’t as feature-rich as some of the apps available for the other digital and hybrid instant cameras I tested. The Evo’s extensive menu system also wasn’t particularly easy to navigate, and it took me some time to figure out how to turn the flash on and off. Plus, if you rely on internal storage solely, you can only take 45 images before the device is full. Still, all of these are minor issues, and I was very happy overall with how portable the stylish camera is, as well as how easy it is to take good photos quickly.
Image: Becca Farsace / The Verge
The Instax Mini Evo, like the Instax Mini 12, shines the best when capturing photos taken in well-lit environments.
The best instant camera for social occasions
Film type:Kodak Instant Print 3 x 3-inch cartridge (included) /Film size:3 x 3-inch square prints /Weight:467 grams /Charging method:Micro USB /Companion app:Yes/Other features:LCD screen, smartphone printing
Whereas the Instax Mini Evo’s companion app is more functional, Kodak’s hybrid Mini Shot 3 Retro is all about fun. The camera’s accompanying mobile app allows you to apply frames, stickers, filters, and a plethora of customization options to photos, making the camera great for scrapbooking. There’s even a beauty feature within the app to conceal blemishes, as well as a set of Snapchat-like filters you can use to add, say, dog ears, making this a fun instant camera to use as a mini photo booth of sorts at parties.
Image: Sheena Vasani / The Verge
With its feature-rich app, Kodak’s Mini Shot 3 Retro is more modern than retro. It’s also a ton of fun.
Like the Instax Mini Evo, Kodak’s Mini Shot 3 Retro comes with an LCD screen (albeit a much smaller one) you can use to decide whether or not you want to print a shot. It also supports Bluetooth, and you can use the Kodak Photo Printer app to upload photos to social media or print decent, relatively crisp photos from your smartphone. Unlike the Mini Evo, however, Kodak’s Mini Shot 3 Retro retails for around $150 and includes a pack of a film (it’s also often on sale for a lot less). It also uses cheaper film; you can currently pick up a 60-sheet cartridge for about $17.99, which equates to roughly $0.33 a shot. The fact that the film is cheaper arguably encourages play and creative experimentation, even if the large 3 x 3-inch square prints feel lower in quality and more flimsy than both Fujifilm’s and Polaroid’s.
Image: Sheena Vasani / The Verge
Photos taken with the Kodak Mini Shot 3 aren’t particularly sharp and can have an excessive pink tint.
However, there are notable drawbacks to the Kodak Mini Shot 3. My biggest issue is that the resulting prints of photos taken with the camera aren’t nearly as crisp or clear as those taken with a smartphone. Photo quality wasn’t consistently as good as the Mini Evo’s or Mini 12’s nor, for the most part, as clear and sharp. The photos also sometimes had an excessive pink tint that can interfere with quality. It doesn’t store images the way the Mini Evo does, either, which means you can’t decide whether you’d like to print them later. It’s also noticeably heavier than the Mini Evo and, frankly, nowhere near as stylish.
Nonetheless, if you don’t mind compromising on photo quality and want a relatively affordable hybrid camera with fun app features, the Kodak Mini Shot 3 Retro is a good choice.
The best instant camera for retro fans
Film type:Polaroid i-Type Color Film (sold separately) /Film size:4.2 x 3.5-inch prints /Weight:451.5 grams /Charging method:USB-C /Companion app:Yes /Other features:Lens filter kit, film counter
If you’re looking for an instant camera that offers the most old-fashioned, instant-film experience, the second-gen Polaroid Now Plus is the camera for you. Compared to the other instant cameras on this list, it most closely resembles vintage instant cameras like the Polaroid 600 with its classic, retro-inspired design. Meanwhile, its square I-Type film prints and iconic Polaroid-style frame give photos a more authentically vintage look.
Image: Sheena Vasani / The Verge
The Polaroid Now Plus comes with a set of color lenses you can snap onto the camera.
Yet, at the same time, the second-gen Polaroid Now Plus also comes with the convenience and usefulness of more modern features, including support for USB-C charging. It also offers Bluetooth support and a companion app boasting several creative modes that allow for greater photographic control. These include a remote shutter, a self-timer, and a “Polaroid Lab” where you can adjust the exposure and various color settings. The app also features a handful of shooting modes — including a manual option and one for capturing multiple exposures — while the camera includes a set of five colored lenses you can snap onto the front. These were enjoyable to play with and allowed for more artistic expression.
Photo by Sheena Vasani / The Verge
The latest Polaroid Now Plus is too big and awkwardly sized to easily fit into a bag, but I did like that it has a small counter on the back underneath the power button.
If there’s one thing the Polaroid Now Plus isn’t known for, it’s portability. Given how heavy, large, and awkwardly sized it is, it’s not the kind of instant camera you can easily slip into your purse or carry around. Plus, it takes up to 15 minutes for prints to develop, and you have to make sure it’s not exposed to light while developing. That’s quite an inconvenience if you’re out with friends, say, at the beach on a sunny day.
Photo by Sheena Vasani / The Verge
The photos I took with the second-gen Polaroid Now Plus weren’t that true to life, but they did give off an old-school vibe that I found charming.
If you’re looking for an instant camera that can easily print a good, clear photo without much effort on your part, this is not the camera for you. Of all the cameras on this list, the latest Polaroid Now Plus struggles with low-light environments the most. I could barely see images I took indoors, and I was only able to get the clearest shots when the light was directly behind me during the day — more specifically, in the morning. Even these images weren’t as clear in comparison to Instax film, and both contrast and color saturation levels tend to be quite low.
Admittedly, this gave my pictures more of a dreamy vintage look that felt artistic, and you can use the Polaroid Lab to slightly adjust saturation and exposure settings. However, doing so is time-consuming. Given all these issues, I found it was easy to quickly waste film, which proved expensive. After all, you only get eight I-Type sheets for $16.99, and that’s in addition to forking out $149.99 for the camera.
Truth be told, however, you could argue that many of these shortcomings are typical of a retro Polaroid-inspired instant camera and, thus, part of the experience. If that’s what you’re looking for, and you don’t mind the price, the second-gen Polaroid Now Plus is the perfect camera for you.
Photo by Sheena Vasani / The Verge
The second-gen Polaroid Now Plus is a good combination of old-school and modern but was way too big for me to comfortably hold with just one hand.
The best instant camera for portability
Film type:Polaroid i-Type Color Film (sold separately) /Film size:2.6 x 2.1-inch prints /Weight:239 grams /Charging method:USB-C /Companion app:No /Other features:Self-timer, selfie mirror, film counter
Whereas the Polaroid Now Plus is huge, the second-gen Polaroid Go is tiny. It easily fits into the palm of my hand — which is saying a lot, given I’m petite and a little over five feet tall — making it easily the most portable instant camera on our list. It also produces the smallest prints of all the instant cameras I tested, which could be nice if you’re trying to save some space and want something even more compact than Instax Mini prints.
Weighing just over a pound, the latest Polaroid Go is also the lightest instant camera I’ve ever held, and you can easily use it with one hand. That’s actually pretty convenient, given I sometimes struggled to take pictures with the heavier Polaroid Now Plus and, to a lesser extent, some of the other instant cameras I tested. In fact, if the images produced looked more true-to-life and didn’t require you to hide them from light for about 15 minutes while developing, I’d be tempted to call this the best instant camera for travel or small children.
Photo by Sheena Vasani / The Verge
The latest Polaroid Go comes with USB-C support, as opposed to Micro USB.
At $79.99, the latest Polaroid Go is the most affordable Polaroid camera on the market, with film that costs just a little more than Fujifilm’s Instax Mini shots (or about $19.99 for a 16-sheet pack). It also sports a small number of upgrades over the last-gen model despite retailing for $20 less. The most significant is USB-C support, which allows for faster charging and prevents you from having to spend money on AA batteries.
Polaroid also claims the camera produces clearer stills than its predecessor, but truthfully, I didn’t see a significant difference from one generation to the next. The photos are a little brighter, but if anything, the original Polaroid Go — like the Now Plus — produced warmer pictures that I preferred and thought were truer to life. Still, the photos are charming in the way only a Polaroid photo can be. Contrast and color saturation levels are still low but in a way that exudes the vintage, almost dreamy look of the photos taken with the Now Plus.
Photo by Sheena Vasani / The Verge
The second-gen Polaroid Go produces charming photos but with a cooler tone.
Unlike the Now Plus, however, the Go lacks creative modes and more advanced features, although it does offer a helpful self-timer and a larger selfie mirror. There’s also no Bluetooth support and, thus, no fancy app that will allow you to add extra effects. Instead, it’s just a simple point-and-shoot camera, just like the Instax Mini 12, which makes it a little easier to use. In addition, as mentioned, the prints are even smaller than the Instax Mini, which could be a drawback for those who prefer larger, more traditional Polaroid photos. While it produces similar vintage-style shots, design-wise, it doesn’t look anything like old-school Polaroid cameras, which could also take away from the retro experience some desire.
Photo by Sheena Vasani / The Verge
The Polaroid Go is easy to hold with one hand.
That said, none of the older Polaroid cameras came with an app, either. All in all, the Go’s simplicity makes it a suitable candidate for those seeking an easy-to-use camera that provides a more traditional instant film experience — one they can take advantage of just about anywhere for half the price of the Polaroid Now Plus.
Fujifilm recently released the $149.95 Instax Wide 400, the upgraded version of the Wide 300. It’s the company’s first wide-format instant camera in nearly a decade, and like its predecessor, it prints photos that are twice as wide as the Instax Mini 12’s. It features a new self-timer and a rounded body for better grip, though it’s currently only available in a sage green hue. I’ve just got my hands on the camera and have started testing it to see how it stacks up to Fujifilm’s other models, along with other wide-format instant cameras.
Earlier this year, Kodak released the Kodak Smile Plus, another hybrid instant camera you can use to print smartphone photos. It’s cheaper than Kodak’s Mini Retro 3 at $99.99, but it lacks an LCD screen, so you can’t pick and choose images before you print them, which could result in more wasted shots. That said, it does offer a microSD card slot, so you can store and view photos elsewhere. It also prints on Zinc paper, allowing your photos to double as stickers, and comes with a physical filter-changing lens. I’ll be testing the instant camera once I get my hands on it to see how it stacks up, so stay tuned.
A few more good instant cameras (and one to avoid)
From photo quality to the lever you pull to print photos, Leica’s Sofort 2 is a terrific camera that’s remarkably similar to the Instax Mini Evo. In all of my tests, the photos I took with both looked identical. The two hybrid cameras also print smartphone photos via Instax Mini film and offer 10 film and lens effects, along with a macro mode for those who want more creative control. The Sofort 2’s minimalistic look is stylish, too, even if it’s not as charming as the retro-inspired Evo.
The drawback to the Sofort 2 is that it’s twice the price of the Evo. It’s hard to recommend at $389 since most people would likely consider the differences between the two cameras relatively minor. The user interface is easier to navigate on the Leica, though, and I appreciate the included lens cap and extended two-year warranty. I also like that it lets you print photos taken with other Leica cameras via the companion app — a nice perk for Leica fans. Nonetheless, I don’t think those perks are enough to justify spending nearly $200 more.
If you’re looking for an analog instant camera that’s more advanced, Fujifilm’s Instax Mini 99 is one to consider. At around $200, Fujifilm’s latest instant camera is not as affordable as the Instax Mini 12, but it’s certainly a step up from the one-button point-and-click camera given it has multiple brightness settings, focus zones, color effects, and even two shutter buttons for greater creative control. The camera even comes with a tripod socket and an aluminum extension column, as well as a Sports Mode designed to further reduce blur while capturing fast-moving subjects.
Thanks to the added level of customization, I was able to capture higher-quality photos that looked truer to life than those from the Instax Mini 12 and Mini Evo. Granted, the Mini 99 is an analog camera and not a hybrid like the $199.99 Mini Evo, meaning you shouldn’t buy it if you also want to print smartphone photos. The new model also isn’t as simple to use as the Mini 12, so I wouldn’t recommend it for young children. Still, for an advanced analog instant camera, it’s relatively easy to set up and use, rendering it as much of a fun option for budding photographers as it is for the experienced alike.
While it didn’t make the cut, the Instaxf Square SQ1 is also worth a brief mention. Like the Mini 12, the Instax Square SQ1 produces good-quality shots, is easy to set up and use, and comes with a built-in selfie mirror. The reason we didn’t include it above, however, is that it costs nearly twice as much as the Mini 12 at $119.95, though we do sometimes see it on sale for $100.
That said, it might be worth a look if you prefer large 2.4 x 2.4-inch square prints and relatively true-to-life photos over vintage-looking stills. After all, the SQ1 is still cheaper than the Polaroid Now Plus and produces higher-quality images than the Kodak Mini Shot 3 Square Retro, which also prints similarly sized square shots.
Fujifilm also sells the newer Instax Square SQ40. It’s similar to the Instax Square SQ1 but with a vintage look that’s more visually striking, yet it’s also more expensive at $149. Given it produces similarly good-quality photos and is not likely to go on sale anytime soon, I’d recommend the Instax Square SQ1 or the more capable Instax Mini Evo for $50 more.
Avoid the Kodak Printomatic
We also tested a few instant cameras that we would advise people to steer clear of. The Kodak Printomatic is chief among those, and we specifically mention it because it’s often one of the bestselling instant cameras on Amazon. We suspect that’s because it’s routinely on sale for $49.99 ($30 off) with a pack of film — specifically, a 10-pack of Zink photo prints with adhesive backings so you can use the images as stickers. However, if you’re simply looking for a budget-friendly instant camera, it’s not worth purchasing over Fujifilm’s Instax Mini 12.
As is common with Zink photos, the Printomatic’s resulting photo quality isn’t clear and tends to be oversaturated. In fact, many photos were so bad that I barely recognized the subject in the frame. The camera is also slow to print and wasn’t always responsive when I pressed the shutter button, which meant I occasionally had to press it a few times to take a shot. All in all, it was a frustrating camera to use that’s not worth the $30 you may save by picking it over Fujifilm’s Instax Mini 12. Besides, you’ll probably be using the money saved to buy extra film given how many prints you’ll waste.
Update, October 29th:Updated links and adjusted pricing.
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