In the week's least surprising news, Amazon’s reinvention of its Alexa voice assistant has reportedly fallen even further behind. According to Bloomberg, the launch of a new Alexa — billed as a smarter, more capable AI-powered voice assistant — has been pushed back. Again. “A person familiar with the matter said Alexa AI teams were recently told that their target deadline had been moved into 2025,” writes Bloomberg.
The revamped voice assistant, first announced last September, was expected to arrive this year, toting ChatGPT-style intelligence and more natural, conversational interactions. But earlier this summer, Fortune reported that the new Alexa might never be ready. Then, for the first time in half a decade, fall came and went without a big splashy Amazon event, and the rumors appeared to be true.
As further evidence that the company is retrenching, Amazon has cut off access to the beta of the new Alexa. You used to be able to request access by saying, “Alexa, let’s chat” to an Echo device. Now, the assistant responds with, “Let's Chat is no longer available. For now, you can ask me questions or do things like set a timer, play music, turn on a connected light, and more.”
Bloomberg’s sources say those beta users who did get to chat have been unimpressed (I requested access several times but with no luck). Responses were slow, sounded stiff, and weren’t “all that useful,” they said. Plus, the new Alexa messes up smart home integrations, hallucinates, and apparently tries to show off. Bloomberg reports:
One tester says the ongoing hallucinations aren’t always wrong, just uncalled for, as if Alexa is trying to show off its newfound prowess. For instance, before, if you asked Alexa what halftime show Justin Timberlake and Janet Jackson performed at, it might say the 2004 Super Bowl. Now, it’s just as likely to give a long-winded addendum about the infamous wardrobe malfunction.
The challenge appears to lie in integrating large language models with the command and control method of today’s voice assistants. It seems we can’t have a smarter Alexa and a more capable Alexa. According to Bloomberg’s sources, using pre-trained AI models allows Alexa to answer more complicated questions but makes it more likely to fail at setting a kitchen timer or controlling smart lights.
Old Alexa may have its issues, but it can (mostly) reliably control my smart lights. No one is asking for a digital assistant they can chat with at home, but who won’t get off the couch to turn out the lights. I have my husband for that.
Bloomberg reports that Amazon CEO Andy Jassy has yet to convey a compelling vision for an AI-powered Alexa to the company. While he’s said publicly, “We continue to re-architect the brain of Alexa ... ”, there’s been scant information about what an LLM-powered Alexa will bring to its millions of users — beyond being able to converse more naturally. More importantly, it seems Amazon has yet to prove it can do this without diminishing the features customers use the assistant for every day.
While the company searches for its vision, Jassy has installed a new head of the devices and services division under which Alexa falls. Panos Panay has been at the company for a year now, and Bloomberg reports the former head of Microsoft’s Surface division has “brought a focus on higher-quality design to a group adept at utilitarian gadgets.”
As I wrote this week, Amazon's prior tact of making copious amounts of cheap hardware at the expense of better software is partly why Alexa hasn’t gotten measurably smarter over the last decade. However, with better hardware and a focus on building on Alexa’s strength, rather than simply turning it into a chatbot, the company could recapture Jeff Bezos’s original vision of creating Star Trek’s “Computer.” But whatever the plan is for a new Alexa, it looks like it won't be here anytime soon.
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